10 Business Management- Essential vocabulary terms
Learn the definition and keywords in the marketing world.
Auditor
noun
A person authorized to examine accounts and give a report.
Example: This would increase AUDITOR credibility and independence because incentives to keep the client satisfied and retain the relationship to gain more lucrative contracts in the future would be removed.
fr: Vérificateur
Chief Executive Officer (CEO)
noun
A chief executive officer (CEO) is the highest-ranking executive of a firm. CEOs act as the company's public face and make major corporate decisions.
Example: As an example, the CEO's pay increased by 7.2%, and this was broadly reflected in the increase in packages of the other Directors.
fr: Directeur général
Forecast
noun
A prediction about how something will develop.
Example: Based on market FORECAST table below, Jolly SU is in an enviable position in that two out of the three Sonite brand target segments should grow rapidly over the next three periods.
fr: Prévision
In the red
phrase
In a deficit, owing money, in arrears on payment.
Example: In fact Renold were IN THE RED for the first six months of this financial year.
fr: Dans le rouge
Label
noun
Small piece of paper, cloth etc on a product giving information about it.
Example: To find out how much sugar a drink contains, check the nutrition information on the label.
fr: étiquette
Petty cash
noun
A small cash fund kept on a firm's premises for the payment of minor incidental.
Example: Our company always uses a small amount of cash that is kept on the company premises to pay for minor cash needs.
fr: Petite caisse
Public relations
noun
Creation and maintenance of a good public image.
Example: When their CEO was caught sending racist e-mails, the company faced a public relations nightmare.
fr: Relations publiques
Share
noun
A single unit of a class of ownership in a corporation, represented by a stock certificate.
Example: To grow, to increase market SHARE and to raise reputation as the organisation extended to other European country.
fr: Action
Sponsor
noun
Firm supporting an organisation in return for advertising space and brand recognition.
Example: The sponsor of a Premier League football club has their brand or logo on the team's shirt.
fr: Sponsor
Supplier
noun
Someone whose business is to supply a particular service or commodity.
Example: One of the most important aspects of TQM is the concept of internal customer and SUPPLIER, as everyone is a SUPPLIER and consumer within the organization.
